Thinking and writing about food. Not always in that order.

The consumer advocates are right. America hates wacky stuff in their ads.

In Advertising, Food Safety, Silliness on July 1, 2011 at 11:12 am

I’m sure many people will be so traumatized this weekend by the “wackiness” in this new food safety public safety announcement — rolled out just in time for July 4th — that they will be purposely dipping their carrots in day-old chicken out of spite.

While consumer advocates are are generally a party waiting to happen (Would any good time be complete without a visit from Ralph Nader?), apparently they would like to stick with to the tried and true. “These ads seem a little too wacky and divorced from the basic behaviors we wish to communicate,” said representatives from various consumer food groups in a March letter to the Ad Council.

Perhaps they would prefer that Agricultural Secretary Tom Vilsack stare glassy-eyed into the camera with an American flag behind him and some rotting chicken in front of him while he says “Just say NO to food-borne illness or you might end up like 3,000 other Americans — DEAD.”


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