I’m sure many people will be so traumatized this weekend by the “wackiness” in this new food safety public safety announcement — rolled out just in time for July 4th — that they will be purposely dipping their carrots in day-old chicken out of spite.
While consumer advocates are are generally a party waiting to happen (Would any good time be complete without a visit from Ralph Nader?), apparently they would like to stick with to the tried and true. “These ads seem a little too wacky and divorced from the basic behaviors we wish to communicate,” said representatives from various consumer food groups in a March letter to the Ad Council.
Perhaps they would prefer that Agricultural Secretary Tom Vilsack stare glassy-eyed into the camera with an American flag behind him and some rotting chicken in front of him while he says “Just say NO to food-borne illness or you might end up like 3,000 other Americans — DEAD.”